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Normal Doesn’t Go Viral

Writer: Sanjana Kataru
Sanjana Kataru
Nov 2
1 min read

Updated: Nov 4

I’ve been seeing a lot of videos lately of women riding bikes, and if you watch closely, most of them are built around one thing: " People's reaction "


It’s just another vehicle. If the same woman rode a scooty, would she get the same admiration? Would it go viral on Instagram? I don’t think so.


So why does a bike get the attention?


I think it’s because a bike carries an image: power, toughness, freedom, risk. For a long time that image belonged to men. A woman riding one breaks the script, and anything that breaks the script gets noticed. A scooty fits the script, so nobody looks twice, even though the skill involved is similar.


I don't think this is about the woman or the bike. It’s how much we still notice when someone steps outside the role we expected.

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